Spitalfields city farm Fundraising Plan

Spitalfields city farm Fundraising.

Purpose: to raise money for the farm in order for them to build a good shelter for the animals

Target audience:

Ø  Primary school students age between 5-10 and their parents (invitation only).

Ø  Animal lovers.

Ø  Explorers (people who like to find out new adventures or simply like to explore what it’s like in a farm).

Ø  Or any people who would like to help.

Marketing:

We are going to use segmentation in order to get the best out of our marketing research so some of the important segmentation we are going to focus into is demographically as well as characteristic and geographically  the reason behind this is that we can get the best out of the marketing if we target the right area which has the utmost population we need to think of places where there is more likely to find parents and children the farm is based in Liverpool street where there are busy working people so we will unlikely to find people who may be interested in the event but then there are other places to the area which has primary schools especially surrounding the farm.

The plans to carry out our marketing is to do questionnaires and each member of the going to different areas so that we get our potential interesters and right audience, as well as to go to the farm and get the right audience out of it and also consider it as a way of promoting the event.

Promotional mix:

We are going to use a leaflet as it’s an easy and effective way of promoting an event because it is both an eye catcher and tackle the job that we want. Leaflets usually is obvious enough and effective ones stand out and keep the customer’s attention because of its features of bright colors or a picture to grab the customer’s eye.

Finance: we are not putting any money from our pockets in to the project but are hoping to gain some money for the project in order to build for our loving animals.

Promotional / advertisement: Abdiaziz will be responsible for this

Manager: yusheng is going to manage the team.

Marketing: Abdiaziz and the whole team will be responsible for the marketing of this project.

Administration/ external communication: Tunde will be responsible in carrying out these tasks.

Leader: Steven will be responsible for leading the team and coordinating with every individual in the team.

Others: Lloyd will be responsible in assisting anyone who needs help.